DIY Digital Marketing on a Dime with CanWaCH

DIY Digital Marketing on a Dime with CanWaCH

As non-profit professionals, we're champions of DIY marketing on a dime, but there is always more to learn!

By Canadian Partnership for Women and Children's Health

Date and time

Tue, Nov 26, 2019 2:00 PM - 3:30 PM EST

Location

Ottawa Conference and Event Centre

200 Coventry Road Room 106H Ottawa, ON K1K 4S3 Canada

About this event

This three part workshop features some of Ottawa's engaging, dynamic marketing professionals:

Mallory Rowan is a young entrepreneur and social-media guru and influencer with a degree from Carleton University in Journalism and Business. She’ll walk us through how to build an influencer strategy, and how to strategically use your team’s capacity on social media.

MediaStyle is a progressive public relations firm that has helped CanWaCH, and particularly the Lead on Canada campaign, grow our engagement through creative content and online platforms. They’ll be speaking on how non-profits can save with DIY marketing and where you can focus spending on outside contractors to maximize limited budgets.

After these presentations, we'll be putting what we've learned into practice and diving into some of the most exciting free apps and platforms to create sparkling digital content. As non-profit professionals, we're champions of DIY marketing on a dime, but there is always more to learn! You will leave this workshop with the knowledge of how to make your own polls, infographics, videos, and social media posts...for FREE!

Make sure to bring your laptops for this portion of the afternoon, so you can participate in the hands-on training.

Please register in advance.

AGENDA

2:00 pm - 2:30 pm: Influencer and social media strategy with Mallory Rowan

o How to engage content creators (otherwise known as influencers) to build your brand

o Being strategic about social media: using it wisely so you don’t burn out

2:30 pm - 3:00 pm: Marketing tips and tricks with Caitlin Kealey, CEO and Ryan Kennery, Senior Strategist of Media Style

o Where to spend and where to save: How to be strategic with your budget in engaging consultants.

o DIY Marketing: Achieving great things using in-house resources.

3:00 pm - 3:30 pm: Practical application workshop with CanWaCH staff

- 3:00 pm - 3:10 pm

Presentation of free tools for polls, infographics, videos, and social media posts

- 3:10 pm - 3:30 pm

Group workshops and hands-on practice

Organized by

Canadian Partnership for Women and Children's Health

The Canadian Partnership for Women and Children’s Health (CanWaCH) catalyzes Canadian collaboration among 100 Partners who are improving women’s and children’s health in 1,000 communities worldwide. We do this by capitalizing on the data revolution, connecting experts, and communicating impact to stakeholders. Through the power of partnership, we strive to realize a world where every women and children survives and thrives.

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Le Partenariat canadien pour la santé des femmes et des enfants (CanSFE) stimule la collaboration entre 100 organisations membres qui œuvrent à améliorer la santé des femmes et des enfants dans 1 000 collectivités partout dans le monde. Nous exploitons le potentiel des données, rassemblons des experts et diffusons les résultats de notre travail auprès des parties prenantes. En misant sur la force du partenariat, nous travaillons à concrétiser notre vision d’un monde où chaque femme et chaque enfant survit et s’épanouit.

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